MY CONSUMER: THE MUSE

Todays Blog is going to be focused around the topic of my consumer behind this collection and my brand "Dijane". A little over view of the brand for you readers is that Dijane is an emerging fashion label that is inspired by the modern woman; the brand has an eye for detail and simplicity. The brand offers confidence and an injection of style to add into every woman’s wardrobe. The aesthetic comes from the inspiration of women’s wear adapting into menswear portraying a sense of strength and empowerment for women and blurring social norms. The brand creates an imitation upon the traditions of a composed menswear tailored garments with the infusion of modern and feminine silhouettes empowering the womanly figure. The brand injects style and creativity into their ready to wear garments. Dijane sits in a premium market and showcases their creativity and style throughout their social media platforms. The brand accomplishes to create a new label in the premium market where women can purchase garments and allow themselves to escape their social norms, as a society in the 21st century the brand believes that woman can break all social normality as well as their own. The aim of the brand is for the consumer to feel strong and exhilarate with confidence.

Dijane is a ready to wear brand targeting the premium market. The label focuses on serving the modern women who are fashion-conscious, strong-minded and independent. The modern women have high education and income, they are self-confident and fashion-forward as well as enjoying designer brands and are price insensitive. The age for the consumer is ranged between ages 20 to 35. The geographic area the consumers come from are Melbourne city, western suburbs as well as the southeastern suburbs. The consumers of the brand have a secure job high paid office job (80-100k per year) and are financially comfortable. Easey (2008) Justifies that women that are on a financial platform can be insensitive to price and appreciate creative styling, which the consumers can also relate too and appreciate high quality garments. As for their relationship status, they are either in a relationship or single with or without children. The psychographics of the consumers who are confident with strong life goals and career minded. Supports stability whether that is throughout their social, home or work life. The consumer’s characteristics and personality embrace freedom of restriction and personal growth, Social and shares political awareness. Griffen (2018) who wrote a blog on WGSN explained that the tailoring elements would continue next year, and the reflection of women empowerment will continue. Griffen (2018) explained that it will give female consumers courage to dress how they please, yet in order to reach those women who Dijane has as their target market, it is essential to visualize the looks on realistic, aspirational woman across social channels and merchandising to drive home a sense of community and demand.

In This mood board i have collected some imagery that best represented my brand and the women the brand wants to represent.

On my Pinterest i have also created a board for you all to look through some pictures and inspiration i have that is on their if you wanna check that out!

The women behind my brand is strong and energetic! fierce and is powerful! an all around over achiever. Women are beautiful , they are strong, emotional, fierce , feisty and all round amazing! They can be who they want to be!