THE BRANDING

Hello!

As the new semester begins the thoughts of branding and marketing come to matter, as a crucial part of the beginning of your business, understanding and analysing the research and meaning of branding are extremely important.

Above i have put together two mood boards top mood board is my branding board which resembles the tone, colour and over all aesthetic of my brand and the bottom being my consumer board that has images that resemble my ideal customer.

5 words to express values of your brand:

· Customer focus

· Integrity

· Strength

· Simplicity

· Ambition

· Empowerment

Describe the personality of your brand:

The brands personality is strong, powerful yet sophisticated and feminine, representing women and who they are. Dijane the label showcases simplicity and ambition within their garments whilst allowing women to feel strong and ambitious. Dijane is a label that shows women can feel whatever they desire, that they are more then what they allow themselves to believe.

Verbal tone of marketing material:

5 words of overall tone of my brand

· Authentic

· Chic

· Modern

· Classic

· Simplistic

· As a brand I want to convey to my target audience that woman can feel important, strong, sexy and empowered. As a woman myself throughout the years as we all have, have felt down about ourselves. Throughout history and all the way till today, woman have gone through a journey to break all social norms, I am inspired by woman, inspired by their strength, I am a woman myself and wish to inspire you. The tone of voice of the company is formal yet informal, professional but as a company I want to speak to you, and interactive with the customers and for them to feel and know that we are al human and woman and are on the same wave length.