THE MUSE BEHIND THE CLOTHING

Modern is an A/w women’s ready to wear range targeting a premium market focusing on serving the modern women who are fashion-conscious, strong-minded and independent. The modern woman ensures a high education and income, they are self-confident and fashion forward as well as enjoying designer brands and are price insensitive. The age for the consumer is ranged between ages 20 to 35. The geographic area the consumers come from are in Melbourne city, western and the southeastern suburbs. The consumer has a secure job whether it is in social media, the fashion marketing industry, or working in a high paid office job (80k-100k per year) and are financially comfortable.“ It is rationalised that only people who can appreciate creative styling in a financial sense are the more wealthy sections of society” (Easey, 2008) justifies that women that are on a financial platform can be insensitive to price and appreciate creative styling, which Modern’s consumers can also relate too. The aim of Modern is so women can mix and match the pieces in this collection to however they desire, and for the consumer to feel strong, sexy, and exhilarate in confidence in high quality clothing. The psychographics of the consumers who are confident with strong life goals and career minded. Supports stability whether that is throughout their social, home or work life. The consumer’s characteristics and personality embrace freedom of restriction and personal growth, Social and shares political awareness

Below I have curated a collection of images that include, designs that are inspired by Yves Saint Laurent as well as Yves Saint Laurent's designs on strong successful women.